Property closures
Marketing-generated leads contributed to more than AED 2 billion in closed property value.
Marketing leadership · Brand · Growth · AI
Growth signal
Find the right audience
I connect brand, people and performance to build measurable growth.
Dubai-based marketing leader with 16 years of experience across integrated campaigns, corporate communications, team leadership and investor acquisition in the UAE, Saudi Arabia, UK and Australia.
Open to senior marketing leadership conversations
Dubai · UAE
- Media managed
- AED 18M+
- Property closures influenced
- AED 2B+
Performance at a glance
Numbers that reached the sales floor.
Selected outcomes from real estate campaigns and leadership assignments. Qualification and closure rates vary by campaign and market.
Media investment
Managed across Google, Meta, LinkedIn, TikTok, StackAdapt and other platforms.
Lead qualification
Achieved across selected real-estate campaigns through signal-led optimization.
Lead-to-closure
Selected campaign closure rates supported by tighter targeting and sales feedback.
Roadshow attendance
Up to 35% attendee rates for international property roadshows.
Digital leadership
Experience across real estate, Web3, gaming, e-commerce and agency environments.
Selected achievements
Reduced real estate campaign CPL within 7 months through data-driven optimization of Google Ads and Meta campaigns.
Grew e-commerce sales in 6 months through Merchant Feed development, data-driven optimization and influencer marketing.
Featured case study · DAMAC Islands
From cheap leads to qualified sales outcomes.
The campaign generated 6,000 leads, including 1,500 qualified leads and 180 closures. Optimization moved beyond CPL to focus on CRM signals, sales progression and agent fit.
180
closed deals
- Leads generated
- 6,000
- Qualified leads
- 1,500
- Qualification rate
- 25%
- Closure rate
- 3%
- Optimized CPL
- ≈ AED 200
- Reported uplift after lead reassignment
- 5–10%
- Markets
- Multi-country
Results reflect reported backend figures in the supplied case study. Total spend and before/after CPQL were not provided.
Download case studyDiscover demand
Broad targeting revealed responsive audiences before assumptions narrowed the opportunity.
Build intent signals
Video completion, high-quality site visits and cross-platform retargeting identified warmer prospects.
Close the CRM loop
Qualification signals were passed back into paid media decisions to evaluate value beyond platform CPL.
Improve the handoff
Agent performance by language and location informed reassignment and improved prospect-to-agent fit.
Leadership system
Marketing leadership across brand, reputation, demand and revenue.
Integrated strategy
Connecting brand, paid media, CRM, content, events and sales priorities in one practical marketing plan.
Brand communications
Press releases for company achievements, campaign messaging, creative direction and stakeholder-ready narratives.
Team leadership
Experience managing a four-person marketing team while coordinating priorities, delivery and cross-functional work.
Commercial growth
Performance media, investor acquisition and CRM-connected measurement focused on qualified demand and revenue.
Leadership beyond campaigns
Building trust inside the business and beyond it.
Led a four-person marketing team
Managed a team of four marketing professionals, aligning priorities and coordinating day-to-day campaign delivery.
Communicated company achievements
Produced press releases that translated company milestones and achievements into clear external communications.
Contributed to CSR initiatives
Participated in company-led corporate social responsibility initiatives and their supporting marketing activity.
Platform fluency
Digital marketing platforms handled.
Hands-on experience across paid media, professional audiences, programmatic activation and AI-enabled marketing workflows.
Google Ads
Meta
LinkedIn
Microsoft Ads
TikTok
StackAdapt
ChatGPTCreative intelligence
Concepts built to stop the scroll and carry the offer.
AI-assisted art direction and campaign adaptation for international property audiences. Each asset balances location, price, benefit and urgency for paid-social formats.
Career path
Sixteen years across growth, technology and revenue.
Performance Marketing Manager
Allegiance Real Estate · Dubai
- Led off-plan property marketing across the UAE, UK, Saudi Arabia and Australia, alongside international roadshow promotions targeting investors and prospective buyers worldwide
- Paid media, CRM reporting, CAPI, experimentation and lead re-engagement
- Best Performance Award 2025
Digital Marketing Manager
Jax Network · Dubai
- Integrated media strategy for Web3 products and international audiences
Digital Marketing Head
Deccan Rummy · Chennai
- Multi-channel acquisition, affiliates, influencers and ROI-led growth
View earlier experience
Digital Marketing Manager, Anantha Metal Company
Senior Analyst — Digital Marketing, Genxlead / Shyaway.com
E-Commerce SEM Specialist, O3MDM
Digital Marketing Manager, K365 Web Assets / Khelo365.com
Search Engine Marketing Specialist, Boonze Media Solutions
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