I connect brand, people and performance to build measurable growth.
Dubai-based marketing leader with 16 years of experience across integrated campaigns, corporate communications, team leadership and investor acquisition in the UAE, Saudi Arabia, UK and Australia.
Selected outcomes from real estate campaigns and leadership assignments. Qualification and closure rates vary by campaign and market.
AED 2B+
Property closures
Marketing-generated leads contributed to more than AED 2 billion in closed property value.
AED 18M+
Media investment
Managed across Google, Meta, LinkedIn, TikTok, StackAdapt and other platforms.
25–40%
Lead qualification
Achieved across selected real-estate campaigns through signal-led optimization.
3–5%
Lead-to-closure
Selected campaign closure rates supported by tighter targeting and sales feedback.
35%
Roadshow attendance
Up to 35% attendee rates for international property roadshows.
16 years
Digital leadership
Experience across real estate, Web3, gaming, e-commerce and agency environments.
Selected achievements
70.3%
Reduced real estate campaign CPL within 7 months through data-driven optimization of Google Ads and Meta campaigns.
552.44%
Grew e-commerce sales in 6 months through Merchant Feed development, data-driven optimization and influencer marketing.
Featured case study · DAMAC Islands
From cheap leads to qualified sales outcomes.
The campaign generated 6,000 leads, including 1,500 qualified leads and 180 closures. Optimization moved beyond CPL to focus on CRM signals, sales progression and agent fit.
180
closed deals
Leads generated
6,000
Qualified leads
1,500
Qualification rate
25%
Closure rate
3%
Optimized CPL
≈ AED 200
Reported uplift after lead reassignment
5–10%
Markets
Multi-country
Results reflect reported backend figures in the supplied case study. Total spend and before/after CPQL were not provided.
Broad targeting revealed responsive audiences before assumptions narrowed the opportunity.
02
Build intent signals
Video completion, high-quality site visits and cross-platform retargeting identified warmer prospects.
03
Close the CRM loop
Qualification signals were passed back into paid media decisions to evaluate value beyond platform CPL.
04
Improve the handoff
Agent performance by language and location informed reassignment and improved prospect-to-agent fit.
Case study · Al Marjan Island
From generic targeting to an investor audience built to convert.
The audience rebuild increased total leads from 3,573 to 10,957 and monthly leads from 397 to 730. CPL rose deliberately as the campaign prioritized intent, market understanding and sales potential over cheap volume.
175+
closures
Leads before rebuild
3,573
Leads after rebuild
10,957
Total lead growth
+207%
Leads per month
397 → 730
Monthly lead increase
+84%
CPL before
AED 155.72
CPL after
AED 201.37
Strongest markets
7 countries
The rebuilt campaign accepted a 29.3% higher CPL to reach audiences with stronger investment context and sales potential. Reported outcomes are drawn from the supplied case study.
Sales feedback showed that lead volume was not the issue. Broad property audiences lacked awareness of the Wynn casino development and its effect on local demand.
02
Borrow a proven audience
Casino familiarity was layered onto real-estate intent to reach investors who already understood how a Wynn-scale destination can affect surrounding property.
03
Build the creative around demand
The message moved from generic waterfront living to a rental-market thesis supported by visitor projections, limited residential supply and tax advantages.
04
Connect media to sales fit
Campaigns were split by language, routed to suitable agents and connected with Salesforce signals to optimize around real pipeline quality.
Leadership system
Marketing leadership across brand, reputation, demand and revenue.
01
Integrated strategy
Connecting brand, paid media, CRM, content, events and sales priorities in one practical marketing plan.
02
Brand communications
Press releases for company achievements, campaign messaging, creative direction and stakeholder-ready narratives.
03
Team leadership
Experience managing a four-person marketing team while coordinating priorities, delivery and cross-functional work.
04
Commercial growth
Performance media, investor acquisition and CRM-connected measurement focused on qualified demand and revenue.
Leadership beyond campaigns
Building trust inside the business and beyond it.
People
4
Led a four-person marketing team
Managed priorities, coordinated campaign delivery and supported cross-functional execution across the business.
Reputation · PR
Turning company milestones into earned media
Developed press releases and company-achievement stories that supported coverage across leading regional business publications.
Gulf News
#1 Brokerage
Recognition for Palazzo Tissoli Residences.
Khaleej Times
DAMAC Platinum Partner
Platinum Partner recognition for 2025.
Community · CSR
Helping organize CSR with measurable purpose
Involved in organizing multiple CSR activities for Allegiance Real Estate, connecting company participation with visible community and environmental impact.
Environmental action
Allegiance for Earth
Funds 10 trees with Evertreen for every sales transaction.
Community action
Allegiance for Humanity
Iftar meals for nearly 3,000 labourers with Beit Al Khair Society.
Platform fluency
Digital marketing platforms handled.
Hands-on experience across paid media, professional audiences, programmatic activation and AI-enabled marketing workflows.
Google AdsMetaLinkedInMicrosoft AdsTikTokStackAdaptChatGPT•••And more
Creative intelligence
Concepts built to stop the scroll and carry the offer.
AI-assisted art direction and campaign adaptation for international property audiences. Each asset balances location, price, benefit and urgency for paid-social formats.
Singapore eventUrgency creative · Market localizationLondon investor eventLocal landmark framing · Benefit-led copyLondon event · Museum of the FutureCity-led concept · Offer hierarchyLondon event · WaterfrontLifestyle framing · Conversion-led copy
Chelsea Residences motion conceptCreative direction and AI-assisted animationProperty event motion conceptAI-assisted campaign creativeLondon property event motionAI-assisted event campaign creative
Career path
Sixteen years across growth, technology and revenue.
Performance Marketing Manager
Allegiance Real Estate · Dubai
Led off-plan property marketing across the UAE, UK, Saudi Arabia and Australia, alongside international roadshow promotions targeting investors and prospective buyers worldwide
Paid media, CRM reporting, CAPI, experimentation and lead re-engagement
Best Performance Award 2025
Digital Marketing Manager
Jax Network · Dubai
Integrated media strategy for Web3 products and international audiences
Digital Marketing Head
Deccan Rummy · Chennai
Multi-channel acquisition, affiliates, influencers and ROI-led growth
View earlier experience +
Digital Marketing Manager, Anantha Metal Company
Senior Analyst — Digital Marketing, Genxlead / Shyaway.com
E-Commerce SEM Specialist, O3MDM
Digital Marketing Manager, K365 Web Assets / Khelo365.com
Search Engine Marketing Specialist, Boonze Media Solutions
Recognition
2025
Best Performer Award for Marketing
Recognized for marketing performance and contribution to business growth.
The next growth question
Need a leader who can connect media, CRM and sales?
Google Ads
Meta
LinkedIn
Microsoft Ads
TikTok
StackAdapt
ChatGPT
